Muscle Milk Rotator Sponsor
NCAA Ratings Match Last Year
By: UCLA Athletics

March 16, 2001

NEW YORK (AP) - The first day of the NCAA tournament, loaded with upsets and close games, was a television success, according to the overnight ratings.

Thursday's 16 games - eight in the East Regional and eight in the West - drew a 4.7 overnight rating and an 11 share on CBS for the periods from noon to 5 p.m. EST and 7:30 p.m. to Midnight EST.

The numbers matched last year's opening-day figures, which were the best for the first day since 1994's 4.9/12. They also were among the few major sports events that have not shown ratings declines in recent months.

The overnights are based on 49 major markets. Full national ratings will be available later. The rating is the percentage of television households in the United States tuned to a telecast, and the share is the percentage watching a telecast among households with TVs in use at the time.

UCLA Health Sponsor - Event Information
Friday, Oct 30 - TBA PST
vs. Cal State Los ...
Los Angeles, CA
Friday, Nov 13 - TBA PST
vs. Monmouth
Los Angeles, CA
Sunday, Nov 15 - TBA PST
vs. Cal Poly
Los Angeles, CA
Thursday, Nov 19 - TBA PST
vs. Pepperdine
Los Angeles, CA
Monday, Nov 23 - 8:30 PM PST
vs. UNLV
Lahaina, HI
Tuesday, Nov 24 - TBA PST
vs. Kansas or Chaminade
Lahaina, HI
Wednesday, Nov 25 - TBA PST
vs. Maui Jim Maui ...
Lahaina, HI
Sunday, Nov 29 - TBA PST
vs. CSUN
Los Angeles, CA