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UCLA Addresses Bowl Situation
Courtesy: UCLA Athletics  
Release:  12/03/2001

Dec. 3, 2001

"Last week, I had conversations with representatives of both the Humanitarian and Silicon Valley Bowls, as well as the commissioner of the Western Athletic Conference, to state our interest in playing in both bowls in response to their inquiries about UCLA's interest in participating in the bowl.

"During those conversations, it was expressed to me that both bowls would require a participating school to purchase a corporate sponsorship, in addition to guaranteeing the purchase of a specific amount of tickets and hotel rooms. The purchase of tickets and hotel rooms are standard for any bowl game, but the corporate sponsorship was a new component. In regards to the Humanitarian Bowl, I was told the amount of the corporate sponsorship would be $350,000."

(The Humanitarian Bowl, which pays each school $750,000, also requires the purchase of 5,000 tickets at $33. In addition, the team must stay in Boise hotels for five nights and the band and spirit squads for three nights).

"When you combine those totals with other costs associated with a bowl, such as air transportation and housing and feeding of the players on campus, we projected a loss of about $300,000 to play in the Humanitarian Bowl, which would have come from this year's operating revenues. UCLA felt a fiduciary responsibility to at least break even in the bowl game.

"We never said we weren't interested in playing in the game, just unwilling to lose several hundred thousand dollars to play.

"We feel that the better long-term investment for $350,000 is in our new facility project. The building will include a weight room double the size of the current one, a new state-of-the-art medical/training facility to enhance the medical treatment of our student-athletes and new locker and meeting rooms for our various teams. These new expanded facilities will benefit several generations of UCLA student-athletes in the future."


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