Muscle Milk Rotator Sponsor
EA Sports Scores Title Sponsorship Of Maui Invitational
By: UCLA Athletics

Sept. 19, 2001

REDWOOD CITY, Calif.-- Electronic Arts (NASDAQ: ERTS) today announced a three-year agreement with KemperLesnik Communications Sports Marketing making EA SPORTS(tm) the title sponsor of the Maui Invitational hosted by Chaminade University. Electronic Arts' EA SPORTS brand becomes the first corporate sponsor in the tournament's 18-year history.

The EA SPORTS Maui Invitational is scheduled for November 19-21, 2001 at the 2,400-seat Lahaina Civic Center, Maui, Hawaii. In addition to Chaminade, the 18th annual tournament will feature men's basketball teams including Duke University--the 2001 NCAA Champions--in addition to UCLA, Kansas, Ball State, Houston, Seton Hall and South Carolina. At least six games will be televised live on ESPN networks.

"As sponsors of the EA SPORTS Maui Invitational, and publishers of NBA LIVE, NCAA March Madness, and NBA Street, we're excited about showcasing our passion for the sport of basketball, and thrilled to be a part of this elite pre-season college basketball tournament," said Carolyn Feinstein, vice president of marketing and communications. "The Maui Invitational provides EA SPORTS with an ideal opportunity to bring our longstanding positioning of 'in the game' to a new level, by taking extending our passion for sport beyond the game and onto the court".

Basketball has dominated the interactive basketball entertainment through industry leading franchises such as NBA LIVE, NCAA® March Madness(tm), and its new streetball title, NBA Street. EA SPORTS also created and sponsors the EA SPORTS All-Stars, a college exhibition basketball program comprised of former college basketball players who play for regional EA SPORTS teams against top-notch NCAA basketball programs. EA is also dedicated to supporting high school basketball and is the title sponsor of the EA SPORTS Roundball Classic, a game honoring high school All-Americans each spring.

"EA SPORTS and the Maui Invitational are such a great match," adds Steve Lesnik, Chief Executive Officer of the KemperLesnik Sports Marketing Group, which produces the event on behalf of Chaminade. "EA SPORTS brings additional resources and marketing expertise to the tournament, offering us the opportunity to broaden our appeal for the benefit of the tournament, college basketball and Chaminade University."

"The Maui Visitors Bureau is excited that EA Sports is becoming a member of our marketing team and look forward to working with them," explains Marsha Wienert, executive director of the Maui Visitors Bureau. "The Maui Invitational is one of the premier sporting events on the island of Maui and we look forward to its continued success."

For more information on the EA SPORTS Maui Invitational visit

UCLA Health Sponsor - Event Information
Friday, Oct 30
vs. Cal State Los ...
Los Angeles, CA
W, 95 - 57
Friday, Nov 13
vs. Monmouth
Los Angeles, CA
L, 81 - 84 (OT)
Sunday, Nov 15
vs. Cal Poly
Los Angeles, CA
W, 88 - 83
Thursday, Nov 19
vs. Pepperdine
Los Angeles, CA
W, 81 - 67
Monday, Nov 23
vs. UNLV
Lahaina, HI
W, 77 - 75
Tuesday, Nov 24
vs. Kansas
Lahaina, HI
L, 73 - 92
Wednesday, Nov 25
vs. Wake Forest
Lahaina, HI
L, 77 - 80
Sunday, Nov 29 - 4:00 PM PST
vs. CSUN
Los Angeles, CA
Thursday, Dec 03 - 6:00 PM PST
vs. Kentucky
Los Angeles, CA
Sunday, Dec 06 - 6:00 PM PST
vs. Long Beach State
Los Angeles, CA
Saturday, Dec 12 - 7:00 PM PST
at Gonzaga
Spokane, WA
Tuesday, Dec 15 - 6:00 PM PST
vs. Louisiana-Lafayette
Los Angeles, CA
Saturday, Dec 19 - 10:00 AM PST
vs. North Carolina
Brooklyn, NY
Tuesday, Dec 22 - 8:00 PM PST
vs. McNeese State
Los Angeles, CA
Friday, Jan 01 - 8:00 PM PST
at Washington
Seattle, WA
Sunday, Jan 03 - 6:30 PM PST
at Washington State
Pullman, WA
Thursday, Jan 07 - 6:00 PM PST
vs. Arizona
Los Angeles, CA
Saturday, Jan 09 - 2:00 PM PST
vs. Arizona State
Los Angeles, CA
Wednesday, Jan 13 - 8:00 PM PST
vs. USC
Los Angeles, CA
Wednesday, Jan 20 - 8:00 PM PST
at Oregon State
Corvallis, OR
Saturday, Jan 23 - 1:00 PM PST
at Oregon
Eugene, OR
Thursday, Jan 28 - 7:00 PM PST
vs. Washington
Los Angeles, CA
Saturday, Jan 30 - 4:00 PM PST
vs. Washington State
Los Angeles, CA
Thursday, Feb 04 - 7:30 PM PST
at USC
Los Angeles, CA
Friday, Feb 12 - 6:00 PM PST
at Arizona
Tucson, AZ
Sunday, Feb 14 - 5:30 PM PST
at Arizona State
Tempe, AZ
Thursday, Feb 18 - 7:00 PM PST
vs. Utah
Los Angeles, CA
Saturday, Feb 20 - 8:00 PM PST
vs. Colorado
Los Angeles, CA