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UCLA, adidas Announce New Football Jersey

Oct. 11, 2010

Today, adidas and UCLA unveil their new TECHFIT compression football jerseys. Featuring a ground-breaking compression fit and weighing 30 percent lighter than standard football jerseys, the adidas TECHFIT jersey will help players be lighter and faster on the field.

The UCLA Bruins will wear the new adidas TECHFIT jerseys on Thursday, Oct. 21 as they visit Oregon at 6 pm PT on ESPN.

"adidas and UCLA have had a great relationship for over a decade and we are excited about this new, cutting-edge product adidas has produced for our players," said UCLA Head Coach Rick Neuheisel. "The new jersey has a compression fit and is harder for our opponents to grab. It will also keep our players cool, thanks to the material and ventilation system, and it has a great look to it. Some of the players had a chance to sample it and we are excited to wear them for the first time at Oregon on Oct. 21."

The new UCLA TECHFIT jersey from adidas is a complete reconstruction of the standard uniform with multiple innovations to reduce the weight of the jersey by 30 percent. These technologies include a streamlined fit, new fabric, reduced seams and an ultra lightweight name and numbering system. In addition, the UCLA TECHFIT jersey keeps players cool with integrated ventilation zones and moisture management fabric. Reduced seams and a restriction-free, high-stretch collar design increases range of motion to support player agility and speed.

"The new TECHFIT jersey design will make old jerseys obsolete," said Mark Daniels, director of football and team sports for adidas. "adidas is changing the game with this revolutionary jersey construction and compression fit because we know the right gear can make a difference during a split second play. Less material and a tighter fit means the jersey is harder to grab and you can't tackle what you can't grab. College football is more competitive than ever before and teams need every advantage they can get on the field."

In addition to UCLA, six other adidas schools will debut the new TECHFIT jerseys this season including Michigan, Notre Dame, Cincinnati, Louisville, Tennessee and Texas A&M.

adidas designs and develops high-performance and lightweight football cleats, apparel and accessories for some of the greatest players and teams in the game. adidas is the official uniform and apparel provider for more than 70 collegiate football programs.

About adidas adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

UCLA Health Sponsor - Event Information
Saturday, Sep 03 - 12:30 PM PST
at Texas A&M
College Station, TX
Saturday, Sep 10 - 5:00 PM PST
vs. UNLV
Pasadena, CA
Saturday, Sep 17 - TBA PST
at Brigham Young
Provo, UT