Bruin Athletics Coaching Staff
Josh Rebholz
Sr. Associate Athletic Director - External Relations
Coach Info:
Position: Sr. Associate Athletic Director - External Relations
Alma Mater: Weber State '04

Josh Rebholz serves as Senior Associate Athletic Director for External Relations at UCLA, having joined the staff in August of 2011. He is a member of Dan Guerrero's senior management team, assisting in the day-to-day operation of the UCLA Department of Intercollegiate Athletics.

In his role, Rebholz oversees all facets of revenue generation, fund development, fan engagement, marketing, promotion, branding, licensing, alumni relations, corporate relations, social media, student engagement, letter-winner engagement, and ticket sales for UCLA Athletics, motivating a team of approximately 60 individuals.

Since his arrival, there has been an increase in major donors to UCLA Athletics from 16 to more than 200 supporters donating $25,000 or more annually, and in 2014 UCLA Athletics broke an all-time fundraising record, raising $80M in just one fiscal year. In addition the Wooden Athletic Fund, the annual fund for UCLA Athletics, has reached record levels of support, including generating an all-time high of more than $13M in unrestricted annual gifts as well as an increase of 4,000 new donors, most in UCLA's history. Ticket sales for UCLA Football have also increased under Rebholz’s leadership, where UCLA lead the Pac-12 Conference in attendance in 2014 at 76,650 fans per game, an all-time UCLA Football record, while 2014 saw the largest season ticket sales and student season ticket sales in school history.

In addition to oversight of Athletics’ External Relations, Rebholz is the department's liaison with WME IMG, UCLA's corporate and media rights holder. In 2015, Rebholz assisted Guerrero in the negotiation of a 10-year $145M extension with WME IMG which resulted in arguably the most lucrative college multi-media rights deal in the country. In addition, in 2016, Rebholz assisted Guerrero in the negotiation of a new 15-year $280M shoe and apparel partnership with Under Armour, the largest shoe and apparel deal in NCAA history.

Rebholz works closely with UCLA Vice-Chancellor of External Affairs Rhea Turteltaub as he serves on the senior staff of the UCLA Foundation, overseeing Athletics’ effort to raise $260 million in private support during UCLA’s Centennial Campaign. He has been involved in campus developments such as the renaming of the UCLA Athletics complex the Jackie Robinson Athletics & Recreation Complex, the student seating location enhancement at Pauley Pavilion, the Scholarship Seating Program, the creation of Bruin Blue magazine, the retirement of Troy Aikman's #8 jersey, Russell Westbrook Court, the creation of the 1919 Society, UCLA's rebranding strategy at the Rose Bowl, and the planning and design of both the Wasserman Football Center and Mo Ostin Basketball Center.

Prior to coming to UCLA, Rebholz served as the Senior Associate Athletic Director for Development & Revenue Enhancement at the University of Wyoming. Prior to joining Wyoming, Rebholz was a member of the athletic development staff at the University of Missouri, where he worked under the direction of longtime Director of Athletics Mike Alden. Rebholz began his intercollegiate athletics career serving as the Director of Donor Relations at Portland State University in Portland, Oregon.

Rebholz currently serves as 1st Vice-President for the National Association of Athletic Development Directors (NAADD) as well as he is a participant in the NCAA's exclusive Pathway Program. In 2014, Rebholz was named a finalist for NAADD's National Athletics Fundraiser of the Year award.

A former member of the Weber State football team and a native of Scottsdale, AZ, Rebholz earned a bachelor's degree in integrated studies from Weber State University in Ogden, UT. Rebholz's Uncle, R.C. Johnson, retired in 2013 after more than 30 years as an Athletic Director, most recently as the Director of Athletics at the University of Memphis. Rebholz lives in the West Los Angeles neighborhood with his wife, Jessica, and their daughter, Peyton.