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Ashley Armstrong
Position: Associate Athletic Director - Sports & Administration
Alma Mater: UC Davis '95
Ashley Armstrong has been at UCLA since 2004 and currently serves as the Associate Athletic Director, Sports and Administration. She is responsible for supervising seven Bruin sport programs that include men’s and women’s golf, men’s and women’s water polo, women’s rowing and women’s swimming and diving. A member of the Bruins’ senior management team, she oversees various coach and student-athlete development programs and was recently appointed to the NCAA Division I Women’s Rowing committee.

Armstrong previously served as the Assistant Athletic Director for Student-Athlete Development where she had oversight of the Bruin Student-Athlete Development program. Her broad range of responsibilities included creating the Wooden Academy (leadership development program), serving as an advisor to the Student-Athlete Advisory Committee, coordinating community outreach and professional development programs, co-sport supervision of women’s rowing, women’s volleyball and women’s sand volleyball and chairing the Department of Intercollegiate Athletics Health and Wellness Committee. Armstrong began her tenure at UCLA as the Director of Life Skills and Championships.

In addition to her campus duties, Armstrong has spent the past six years as a lead consultant for the NCAA where she is responsible for developing curriculum and training athletics professionals to facilitate the annual NCAA Student-Athlete Leadership Forum.

Prior to arriving at UCLA, Armstrong served as an Assistant Athletic Director at the University of Louisville where her responsibilities included administration, life skills programming, marketing, championships and compliance. During her stint with the Cardinals, she assisted in developing curriculum for a life skills course and served as a lecturer for the College of Education. She started her career as an academic counselor and tutorial coordinator for the women’s athletic department at the University of Tennessee, Knoxville.

Armstrong has also served as a faculty member for the NCAA/NACWAA Institute for Administrative Advancement. She has presented workshops at several institutions and facilitation experience with NCAA Leadership Conferences, CHAMPS/Life Skills Continuing Education Conferences and NCAA Diversity Education. Armstrong served on the NCAA CHAMPS/Life Skills Advisory Committee and is a 2009 graduate of the Sports Management Institute’s executive program.

A native of southern California, Armstrong earned a Bachelor of Arts degree in sociology from the University of California, Davis, where she was a member of the women’s volleyball team. She earned a Master of Science in sport management from the University of Tennessee.

‹ UCLA Bruin Athletics



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