May 15, 2001
Los Angeles, CA -- Second-year assistant coach Jason Sher was named Region 8 ITA Assistant Coach of the Year by the Regional Awards Committee of the Intercollegiate Tennis Association (ITA), ITA Chairman Jim Osborne announced today. Sher joined the UCLA tennis program in 1999-2000, replacing 11-year assistant coach Brett Greenwood.
A four-year letterwinner on the men's tennis team from 1990-93, Sher is not new to the Bruin family. During his playing days at UCLA, he compiled an impressive 101-21 career singles record and helped lead the Bruins to a third-place NCAA finish his senior year.
Prior to UCLA, Sher attended Boston House College in his hometown of Cape Town, South Africa, where he was one of South Africa's top junior players. When he arrived to Westwood in 1990, he made an immediate impact on the team, registering a 19-4 overall record and an 18-3 dual match record. In 1991, Sher earned the best dual match singles record (26-3) on the team. Following his senior season at UCLA, Sher went on to compete professionally. His highest ATP ranking was 400.
From 1997-1999, Sher served as a coach at the Evert Tennis Academy in Boca Raton, Florida, where he worked with some of the top juniors and professionals around the world.
As a regional winner, Sher will now be considered for selection as the National ITA Assistant Coach of the year which will be announced at the ITA convention in December