April 22, 2010
On Thursday, the NCAA announced a landmark contract with CBS and Turner Sports for the television, digital and marketing rights for the Division I Men's Basketball Tournament. It was also announced that the NCAA Division I Men's Basketball Committee was recommending that the championship expand to 68 teams, beginning in 2011.
UCLA Athletic Director Dan Guerrero served as a member of NCAA Interim President Jim Isch's media advisory team and Chair of the Division I NCAA Men's Basketball Committee.
Here are his comments about today's announcement:
"Today is a wonderful day for college basketball and intercollegiate athletics. I would like to express my gratitude to Jim Isch and Greg Shaheen of the NCAA for providing the requisite vision and leadership throughout this entire process. On a personal note, I am extremely grateful to the NCAA for allowing me the opportunity to contribute to this endeavor, resulting in this landmark agreement between the NCAA, CBS and Turner Broadcasting.
"It was a exhaustive process in which the NCAA negotiating team was resolute in its focus on maintaining a balance between the integrity of the championship and the need and desire to create long term stability for the NCAA and its member institutions. In the end, the outcome was a win-win agreement for all involved.
"It was our belief that expanding to 68 teams added value to the tournament, without diluting its quality, and we were thrilled that our broadcast partners felt similarly. Our long-time media partner, CBS, continues its heralded association with the championship, while our new cable partner, Turner Broadcasting, brings a great deal to the enterprise, allowing for a new and enhanced delivery model that will facilitate the broadcasting of all games of the championship, live, on a full national basis.
"This partnership gives the Association the ability to provide additional resources to the member institutions of the NCAA, at all levels, for championships, academic enhancement and numerous other initiatives. In essence the contract will, once again, allow the NCAA to "put its money where its mission is", but to the greatest extent ever."