Jason Sher enters his eighth season as assistant head coach of the UCLA men's tennis team. The 2001 Region-VIII Assistant Coach of the Year, Sher joined the UCLA tennis program in 1999-2000 season.
A four-year letterwinner at UCLA from 1990-93, Sher compiled an impressive 101-21 overall career singles record, including a 86-13 mark in dual-match play. He owned the highest winning percentage on the team three of his four years. During his playing days, the Bruins never finished out of the top-5 nationally, finishing as high as No. 3 at the NCAAs in 1990, `92 and `93. As a senior, Sher competed in singles at the 1993 NCAA Championships.
Prior to UCLA, Sher attended Boston House College in his hometown of Cape Town, South Africa, where he was one of South Africa's top junior players. When he arrived to Westwood in 1990, he made an immediate impact on the team, registering a 19-4 overall record and an 18-3 mark in dual-match play.
Following his senior season at UCLA, Sher went on to compete professionally achieving an ATP ranking of No. 400.
From 1997-1999, Sher was a coach at the Evert Tennis Academy in Boca Raton, Florida where he worked with some of the top juniors and professionals around the world. During his time in Florida, Sher also served as training partners for such touring pros as Jim Courier, Venus Williams, Jennifer Capriati and Vince Spadea.
Sher earned his bachelor's degree in History from UCLA in 1993 and then went on to obtain a postgraduate degree in marketing management from the University of Cape Town in 1996.