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UCLA head coach Steve Alford (photo by Don Liebig)

Courtesy: UCLA Athletics
UCLA's Steve Alford to Participate in Coaches' Charity Challenge
Courtesy: UCLA Athletics  
Release:  01/06/2014

UCLA’s Steve Alford is among 48 head coaches across the country participating in this season’s Infiniti Coaches’ Charity Challenge, teaming with ESPN, NABC and the NCAA to produce a one-of-a-kind charity competition.

For 10 weeks, Alford and 47 other head coaches will compete in a round robin bracket tournament for the chance to win $100,000 for charity. Alford has teamed with the Special Olympics, a global movement of people who look to improve the lives of those with intellectual disabilities.

While training with and competing for the USA Basketball Olympic Team in the summer of 1984 prior to his sophomore season at Indiana University, Alford and his teammates worked with the Special Olympics. Since then, the Bruins’ head coach has continued to give back to the nearly 45-year-old organization.

“That summer, they took our team to see the national Special Olympics in Terre Haute, Indiana,” Alford recalled. “I’ve been hooked on helping them ever since. For as long as I’ve been in coaching, I’ve been giving back to the Special Olympics. Those participants give 100 percent of what they have all the time. They’re always fun to watch.”

This year’s Infiniti Coaches Challenge incorporates a tournament format divided into four rounds. The coaches with the most votes will advance to the next round and earn more money for their charity.

Fans can help Coach Alford go all the way through the tournament by visiting and clicking on his headshot photo. Fans can vote daily all tournament long, spreading the word about the contest every day.

Voting begins on Monday, January 6.


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