Bruin Athletics Coaching Staff
Ashley Armstrong
Associate Athletic Director - Sports & Administration
Coach Info:
Position: Associate Athletic Director - Sports & Administration
Alma Mater: UC Davis '95
Ashley Armstrong joined the staff at UCLA in 2004 and currently serves as the Associate Athletic Director, Sports and Administration. As a member of the senior management team, she has direct oversight of men’s and women’s volleyball, women’s sand volleyball, men’s and women’s water polo, and women’s rowing. In addition, she is responsible for coordinating coaches development programs, athletic department policies and procedures, year-end sport evaluations, and currently serves on the NCAA Division I Women’s Rowing committee.

Armstrong previously served as the Assistant Athletic Director for Student-Athlete Development where she had oversight of the Bruin Student-Athlete Development program. Her broad range of responsibilities included creating the Wooden Academy (leadership development program), serving as an advisor to the Student-Athlete Advisory Committee, coordinating community outreach and professional development programs, chairing the Department of Intercollegiate Athletics Health and Wellness Committee and sport supervision of women’s rowing and women’s volleyball. Armstrong began her tenure at UCLA as the Director of Life Skills and Championships.

Prior to arriving at UCLA, Armstrong served as an Assistant Athletic Director at the University of Louisville where her responsibilities included administration, student-athlete development programming, marketing, championships and compliance. During her stint with the Cardinals, she assisted in developing curriculum for a life skills course and served as a lecturer for the College of Education. She started her career as an academic counselor and tutorial coordinator for the women’s athletic department at the University of Tennessee, Knoxville.

Armstrong was recently appointed to serve on the Advisory Board of the Los Angeles Sports and Entertainment Commission, and is a member of the National Association of Collegiate Women Athletics Administrators (NACWAA). Armstrong served as a lead consultant for the NCAA from 2007 - 2013 where she was responsible for writing and developing curriculum, and training athletics professionals to facilitate the annual NCAA Student-Athlete Leadership Forum. She has presented on various leadership and student well-being issues at national and regional conferences that include the NCAA/NACWAA Institute for Administrative Advancement, NCAA Leadership Conferences, CHAMPS/Life Skills Continuing Education Conferences and NCAA Diversity Education. Armstrong is a 2009 graduate of the Sports Management Institute’s executive program.

A native of Southern California, Armstrong earned a Bachelor of Arts degree in Sociology from the University of California, Davis, where she was a member of the women’s volleyball team. She earned a Master of Science in Sport Management from the University of Tennessee.