UCLA Bruin Athletics BIO
Donald Morrison
Player Profile:
Donald Morrison 1264169
Position: Faculty Athletic Representative
Alma Mater: M.I.T. '61
Donald G. Morrison is in his 18th year as UCLA's Faculty Athletic Representative. In 2011-12, he will serve as President of the Pac-12 Conference. He previously served as President of the Pac-10 in 2008-09 and 1997-98.

Morrison, a specialist in management science and marketing, is the William E. Leonhard Professor in the Anderson Graduate School of Management.

A 1961 graduate of M.I.T. with a B.S. in mechanical engineering, Morrison earned a Ph.D. in operations research at Stanford University in 1965. He joined the Columbia Business School faculty the following year as assistant professor, served as associate professor from 1968 and was named professor of business in 1973. He has also served as visiting professor at Stanford and at the University of California, Berkeley. He joined the UCLA faculty in 1987.

Over the past 40 years, Morrison has supervised the doctoral dissertations of a number of students who are now faculty members of other leading institutions. Many are now on key editorial boards and eight have endowed chairs. Morrison was the founding editor of the professional journal, Marketing Science and was editor-in-chief of Management Science for eight years. He has served as departmental editor or editorial board member of several other professional journals. In 2002, Morrison was awarded the highest honor in the American Marketing Association, when he was named the McGraw-Hill/ Irwin Distinguished Educator of the Year.

He is the author or co-author of over 90 articles, with a special emphasis on marketing research and applied statistics. He has been an expert witness as a statistician in a number of legal cases and a consultant to industrial firms and government agencies.

Morrison, who will be 73 next February 26, served as captain of the M.I.T. track team. In 1961, he was the Eastern Conference long jump champion and placed third in the long jump at the New England Championships.

Morrison's wife Sherie is a professor in UCLA's Microbiology, Immunology and Molecular Genetics department. Their daughters, Heather Felix and Michelle Oliva, earned their MBA degrees from the Anderson Graduate School of Management at UCLA. The Morrisons also have three grandsons, Parker Graham Felix, Spencer Andrew Felix and Jake Carmine Oliva.

Sherie and Don have endowed several athletic scholarships and provided funds for academic/athletic awards during the last decade.
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