Ashley Armstrong
Ashley Armstrong

Player Profile
Director of Student-Athlete Development


Bruins Participate in Networking Night

Student-athletes meet with mentors in various professional fields.


Bruins Participate in Fall Networking Night

UCLA student-athletes participate in event hosted by Bruin Varsity Club.

Ashley Armstrong is in her seventh year as Assistant Athletic Director for Student-Athlete Development at the University of California, Los Angeles. She is responsible for the oversight of student-athlete development programming that addresses personal growth and leadership, community outreach and professional development for seven hundred student-athletes. Other responsibilities include sport supervision, the Wooden Academy for leadership development, advisor to the Student-Athlete Advisory Committee, and chair of the Department of Intercollegiate Athletics Health and Wellness Committee. In addition, Armstrong serves as a consultant for the student-athlete affairs group at the NCAA where she is responsible for designing curriculum, and training athletics professionals to facilitate the annual NCAA Student-Athlete Leadership Forum.

Prior to joining the Bruin staff, Armstrong served as an Assistant Athletic Director at the University of Louisville where her responsibilities included administration, life skills programming, marketing, championships, and compliance. She started her career as an academic counselor and tutorial coordinator for the women's athletic department at the University of Tennessee, Knoxville.

Armstrong has served as a facilitator for NCAA National and Regional Leadership Conferences, CHAMPS/Life Skills Continuing Education Conferences, NCAA Diversity Education workshops, Pac-10 Student-Athlete Advisory Committee Leadership Forum, and has presented workshops on several other college campuses. Armstrong spent six years as a member of the NCAA CHAMPS/Life Skills Advisory Committee, and was a 2009 graduate of the Sports Management Institute's executive program.

A native of Ventura, California, Armstrong earned a Bachelor of Arts degree in sociology from the University of California, Davis, where she a member of the women's volleyball team. She earned a Master of Science in sport management from the University of Tennessee.