10/28/2011 Operation Mend to be Honored at UCLA-Cal Football GameOrganization helps military men and women wounded during service in Iraq and Afghanistan. Mark Harlan has served as UCLA's Senior Associate Athletic Director for External Relations at UCLA since July of 2010. Harlan works with the Associate Athletic Director of Development on all facets of fund development for the athletic department, including Capital and Major Gifts, the John Wooden Athletic Fund and the Bruin Varsity Club. He also oversees UCLA's Athletic Marketing, Promotion, Branding, Licensing and ticket sales efforts, as well as the official athletic department website. In addition, he is the department's liaison with IMG, UCLA's corporate and media rights holder. He is a member of Dan Guerrero's senior staff. Prior to coming to UCLA, Harlan served as the Senior Vice President for Central Development at The University of Arizona Foundation, beginning in 2007. His oversight included Annual Giving, Corporate Relations, Communication and Marketing, Donor Services, Gift Planning, Scholarships and the GIFT Center, a service of the Foundation that offers UA faculty, staff and development personnel support with their non-governmental charitable grant seeking activities. In 2005, Harlan became the Senior Associate Athletic Director at San Jose State, overseeing all units in external relations. There, he presided over two record-breaking revenue years as well as overseeing the sports of football, men's soccer and women's basketball. He negotiated the department's first ever corporate rights agreement with Learfield Sports as well as a comprehensive television deal with Comcast Sports to air Spartan football and basketball games. In 2006, the football team, under head coach Dick Tomey, won nine games and the school's first bowl victory in 16 years. In 2005 and 2006, ticket sales nearly doubled. In 2004, Harlan joined the athletic staff at Northern Colorado. There, in his role as an Associate Athletic Director, he helped redesign the department's fundraising efforts as well as playing an integral role in the school's transition to Division I and membership in the Big Sky Conference. In 1994, Harlan joined the University of Arizona Athletic Department as an event coordinator. Previously, he has served as a graduate assistant on Tomey's football staff, directing recruiting and operational activities. He was promoted to Director of Operations, overseeing numerous intercollegiate and NCAA championship events. In 2000, then Athletic Director Jim Livengood asked Harlan to assist with raising money for the department, which eventually led to him becoming an Assistant Athletics Director for Regional Development and Marketing. He was instrumental in securing major gifts during Campaign Arizona for the Student-Athlete that raised over 80 million dollars in facility and operational enhancements. Harlan holds a Bachelor's degree in Political Science and a Master's degree in Education from Arizona. He and his wife Carolyn have two children, daughter Savannah and son Austin. |
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