2010-11 UCLA Media Guides
UCLA Athletics has made the decision to follow a national trend and move away from the printing of team media guides in an effort to reallocate resources to the continued development of the Official Athletic Website (www.uclabruins.com) and assist in the area of cost containment.
"With the continued evolution of new media, coupled with the current economic climate and a new rule prohibiting the distribution of printed guides to prospective student-athletes, the decision to eliminate printed guides made sense," said UCLA Director of Athletics Dan Guerrero. "Many schools took this step a year ago, including a few in the Pac-10, and now with the new recruiting restrictions, it is time to reallocate those resources into other areas."
"The world of information distribution continues to change and we need to adapt to those changes," Guerrero said. "Our alumni and fans want more timely information and we will utilize these resources to that end."
For 2010-11, the media guides will continue to be designed in book format and will be available online in PDF format at www.uclabruins.com. They will also feature enhanced color pages throughout much of the guides.